Articles for Brand Stories

Auréa-backed Investor Group Completes 'The Body Shop' Acquisition

Mike Jatania and Charles Denton will serve as the executive chairman and CEO respectively and jointly steer The Body Shop’s revival

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HUL Establishes Committee To Assess Future Of Its Ice Cream Division

The final decision on the matter will be reported following SEBI regulations and other relevant laws

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Swiggy Instamart's Modak Dispenser Hits Mumbai For Ganesh Chaturthi
Swiggy Instamart's Modak Dispenser Hits Mumbai For Ganesh Chaturthi

The creative campaign is the result of a collaboration between Swiggy, Havas Media and Havas Media Tribes

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Marketing’s New Balance: Efficiency Meets Innovation
Marketing’s New Balance: Efficiency Meets Innovation

With budgets increasing in 2024, marketers balance short-term gains with brand building while embracing precision strategies and balance between digital and traditional media

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GCPL's Sudhir Sitapati Seeks Public Input On Which GoodKnight Commercial To Broadcast

Sitapati has commented on LinkedIn that the company is considering two different creative routes for their main product

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Nykaa Appoints Sukhleen Aneja To Drive Kay Beauty's Growth 

She was most recently the CEO of Brands at Good Glamm

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Sonic Branding: The Soundtrack To Building Stronger Brand Connections
Sonic Branding: The Soundtrack To Building Stronger Brand Connections

Whether through a sonic identity which includes a consistent ‘musical logo or personalised audio experiences, sonic branding has the potential to forge deeper connections, enhance brand loyalty, and attract new consumers, writes Rajeev Raja

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Madame Unveils New Logo In Rebranding Journey
Madame Unveils New Logo In Rebranding Journey

The new logo reflects strength, grace, and the diverse roles of modern women

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