Articles for Brand Stories

Financial Initiatives' Key Pillars For Driving Brand Growth
Financial Initiatives' Key Pillars For Driving Brand Growth

Product development lies at the core of the company’s growth strategy. Investment in futuristic technologies helps you establish your brand as a leader in the segment and remain ahead of the cost curve, writes Dibyendu Raychaudhury

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Xiaomi India Appoints Sudhin Mathur As COO
Xiaomi India Appoints Sudhin Mathur As COO

Mathur will lead strategic planning and execution to sustain Xiaomi's growth momentum

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Challenge For Brands To Entice Consumers Back To Salons: Priyanka Puri, HRIPL

Streax Professional is focussing on innovative and unique offerings to win the footfall back, says Puri

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Swiggy Instamart Hits 42 Cities For Festive Boost
Swiggy Instamart Hits 43 Cities For Festive Boost

Swiggy Instamart is also expanding its offerings by collaborating with local brands and vendors to cater to regional preferences

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Meesho's Festive Offers Make Kapil Sharma & Tamannaah Bhatia Ask, ‘Aise Kaise?
Meesho's Festive Offers Make Kapil Sharma & Tamannaah Bhatia Ask, ‘Aise Kaise?

The ‘Mega Blockbuster Sale 2024’ campaign has been conceptualised by Talented and Meesho's internal creative team

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Diageo's Head Of Media Isabel Massey Accepts Global Role At Unilever

An experienced digital leader, Massey led omnichannel planning and media and content transformation at Diageo across its portfolio of brands

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Marico Targets a 20-25% CAGR In Food Biz; Aims To Double Its Scale By FY27

With this, the company will quickly transform into Marico 3.0 with the continuous support of the 4Ds (diversification, distribution, digital, and diversity), comments Chairman Harsh Mariwala

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ABDL Names Anil Somani As CFO

Previously, he served as the CFO of Bata India

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