The entity will roll out its brands, partner with promising Indian start-ups, work with major international brands and use the strong Allied Blenders and Distillers (ABDL) sales and manufacturing networks with clear go-to-market strategies.
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Despite the drop, the movie genre maintains a 21 per cent TV ad share. Food & Beverages tops sectors with 28 per cent and Milk Beverages surge 31 per cent
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The company divests Imperial Blue to focus on enhancing its premium portfolio with high-end brands like Glenlivet, Jameson and Chivas Regal
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Patanjali's food and FMCG sectors’ revenue share grew to 30.1 per cent in FY24 from 19.5 per cent in FY23 with segment revenue reaching Rs 9,643.32 crore
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The ongoing #Sextember campaign will feature a 30-day masterclass with short and informative video on Instagram and YouTube everyday
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Media rights re-evaluation, industry consolidation and delayed tech entries pose challenges to IPL’s future growth, raising doubts about the league's ability to maintain its global sporting dominance
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The campaign, #Sextember aims to educate millions nationwide on men’s sexual wellness, with activities planned all month to raise awareness nationwide
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As brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?
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