Madame Unveils New Logo In Rebranding Journey

Madame, the women’s fashion brand unveils its new logo as part of a rebranding effort that began in March 2024 with the release of a fresh store design concept.

Akhil Jain, Executive Director of Madame says, “We wanted Madame’s new logo to tell a story, and to redefine what it means to wear and experience fashion. So, it has been created keeping in mind the multifaceted lives of the modern women, who juggle and embrace multiple roles. Its modern yet minimal design represents strength and grace while offering a fresh perspective on fashion. It is a powerful visual identity that resonates with our brand's values, aspirations, and most importantly with our customers."

Madame’s new logo embodies the brand's philosophy, 'Be Everyone U R', celebrating the multifaceted identity of the modern Indian woman. It inspires women to embrace all aspects of their personality, from trendy and casual to bold and glamorous. The logotype's curves evoke a sense of calm and balance while the logomark, resembling a labyrinth, symbolises the diverse styles and unique identities of the Madame woman, visually reinforcing the brand's empowering message.

Alex Athanassoulas, President and CEO of Stirixis Group, the design expert behind the logo elaborates, “We are incredibly proud to have collaborated with Madame, not just on crafting their new logo and store design, but also in developing a business strategy that truly aligns with their vision for long-term growth and customer connection. Every design element connects the brand to its customers and empowers them to express their individuality. The new logo, clean and minimal, serves as a canvas for this self-expression. The logomark denotes femininity and a sense of mystery by resembling a labyrinth, intuitively inviting you on an adventure of self-discovery. Together, these strategic efforts enhance the brand’s identity whilst contributing meaningfully to Madame’s growth and long-term prosperity in the global fashion industry”.