Articles for Brand Stories

Amul Wins Trademark Case Against Italian Firm, Amuleti
Amul Wins Trademark Case Against Italian Firm, Amuleti

Justice Mini Pushkarna prohibited the Italian firm from using 'Amul'-like trademarks and ordered the removal of all infringing products from their website

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Lenskart Opens Its Multimedia Account For Agency Pitches

With an account size estimated to be between Rs 100-150 crore, Starcom is the brand's incumbent agency

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From Data To Gen Z: Key Trends Driving The Marketing Shift
From Data To Gen Z: Key Trends Driving The Marketing Shift

Capturing the essence of India’s marketing shift, marketers tap into the new challenges and opportunities driven by technological advancements like UPI, data and the rise of younger, tech-savvy consumers

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JK Super Cement Refreshes Brand Identity, Signs Jasprit Bumrah As Brand Ambassador
JK Super Cement Refreshes Brand Identity, Signs Jasprit Bumrah As Brand Ambassador

JK Super Cement's refreshed brand identity highlights sustainability, strength and boundless potential

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ASCI Reports Surge In Illegal Betting Ads, Highlights Surrogate Advertising
ASCI Reports Surge In Illegal Betting Ads, Highlights Surrogate Advertising

ASCI flagged and reported 700 advertisements from illegal betting and gambling companies to the MIB between April and August 2024

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Patanjali Backs Uttarakhand Premier League As Title Sponsor
Patanjali Backs Uttarakhand Premier League As Title Sponsor

The partnership aims to boost regional cricket and promote emerging talent in the state

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Britannia's Varun Berry Joins Asian Paints Board As Independent Director

With more than 38 years of expertise, Berry has worked for both domestic and international corporations such as PepsiCo and Hindustan Unilever

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Godrej Consumer Rejigs Senior Management Team

Ashwin Moorthy and Harshdeep Chhabra have been inducted into the GCPL Global Management Committee and are now part of the senior management

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