Patanjali Backs Uttarakhand Premier League As Title Sponsor

Patanjali has been named the Title Sponsor for the inaugural season of the Uttarakhand Premier League. The partnership brings strong support to Uttarakhand's premier cricket tournament, set to take place from 15 to 22 September at the Rajiv Gandhi International Cricket Stadium in Dehradun.

Speaking about the association, Ram Bharat, Chief Managing Director, Patanjali said, “We are delighted to be the Title Sponsor for the Uttarakhand Premier League 2024. Cricket is a sport that unites the country, and it reflects the discipline and values we believe in at Patanjali. We see this association as an opportunity to support young and emerging talent in Uttarakhand and to encourage a healthy and active lifestyle through the medium of sports.”

The Uttarakhand Premier League 2024 will showcase five men's teams and three women's teams. The matches will be broadcast live on Sony Sports Ten 2 SD, Sony Sports Ten 2 HD and FanCode.

Mahim Verma, Secretary of the Cricket Association of Uttarakhand, expressed his excitement about the partnership: “We are thrilled to have Patanjali as our Title Sponsor for UPL 2024. Their support is a boost for all of us, and it reflects their commitment to the people of Uttarakhand and to the sport of cricket. Patanjali's backing will undoubtedly give the tournament a major boost and help in developing future cricket stars from the region. We look forward to an exciting season ahead.”

As part of a special initiative, entry to all matches will be free of charge. Additionally, the tournament organisers have disclosed that Indian artist B Praak will perform at the opening ceremony on 15 September 2024, adding extra excitement to the event.