Articles for Brand Stories

Amul To Enter European Market After Success In US: Jayen Mehta

Owned by 36 lakh farmers, Amul is currently regarded as the strongest dairy and food brand internationally, with a revenue of Rs 80,000 crore, according to Mehta

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Swiggy Grabs Shark Tank India Sponsorship, Zomato CEO Exits
Swiggy Grabs Shark Tank India Sponsorship, Zomato CEO Exits

Deepinder Goyal, CEO, Zomato exits Shark Tank India as Swiggy moves in with a Rs 25 crore sponsorship deal

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McDonald's India ‘Shordaar Crunch’ Campaign Makes Astronauts' Land For Festive Flavour
McDonald's India's ‘Shordaar Crunch' Makes Astronauts' Land For Festive Season

The campaign has been conceptualised by the DDB Mudra Group

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Mankind Pharma Transfers OTC Biz To Subsidiary Mankind Consumer Products

This strategic realignment is part of Mankind Pharma’s broader strategy to enhance its focus on the consumer business, which currently contributes 7 per cent to the company's overall revenue

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Vicky Kaushal Joins Reid & Taylor As Ambassador

As the brand ambassador, Kaushal will represent the latest apparel collections, reflecting the brand’s commitment to impeccable craftsmanship, luxurious fabrics, and innovative design

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Rediff Appoints Vishal Mehta As Chairman & MD

This key leadership change follows Infibeam Avenues's acquisition of a majority stake in the company

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Air India Group Completes Merger Of Air India Express, AIX Connect

Air India Express will now focus on expansion, with its fleet expected to grow to over 100 aircraft by the end of the financial year

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Mahindra Group Promotes Kedar Apte To Sr. VP & Head Of Charging Infrastructure (Auto & Farm)

He has worked with HUL, Castrol India and bp in the past

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