Amul To Enter European Market After Success In US: Jayen Mehta

One of the most well-known dairy brands in India, Amul, is getting ready to enter the European market, which will be a momentous event for the Gujarat-based cooperative, according to PTI.

Following Amul's triumphant debut in the US, where its milk was well-received, the statement was made, according to Jayen Mehta, managing director of the Gujarat Co-operative Milk Marketing Federation (GCMMF).

Mehta made the following statement on Saturday at the 11th Dr. Verghese Kurien Memorial Oration, "Amul Model: Transforming Lives of Millions," which was hosted by a private business management institute in this city: "India is now the largest milk producer in the world and is set to produce one-third of the world's total milk in the coming years."

Mehta underlined that dairy is an essential source of income for millions of people in rural India and not just a business for AMUL. He attributed much of the brand's success to the ecosystem developed by the late Dr Verghese Kurien, the founder of AMUL and often referred to as the father of the White Revolution in India.

"Amul's recent launch in the US has been highly successful," Mehta stated. "We are now ready to enter the European market, which will be a historic step for us."

Mehta stated that Amul has concentrated on offering customers trustworthy, organic, chemical-free, high-protein products as part of its plan to remain relevant. The cooperative has also been strengthening its infrastructure and capacity to keep up with the increasing demand.

"If India could offer a gift to the world, it would be the cooperative working system - a gift Dr Kurien gave us. His belief in cooperation has sparked a new revolution in India," Mehta continued. Currently, AMUL provides over 50 products, receives over 310 million litres of milk each day from 107 dairy factories in India, and sells 22 billion packs per year.

Owned by 36 lakh farmers, Amul is currently regarded as the strongest dairy and food brand internationally, with a revenue of Rs 80,000 crore, according to Mehta.

Dr. Verghese Kurien's daughter Nirmala Kurien also spoke to the group, recounting how her father had dared to hope over fifty years earlier that India, a milk-starved nation at the time, could become self-sufficient. "Today, India stands as the world's largest producer of milk," she stated.

Fr. S. George, the director of XLRI Jamshedpur, paid tribute to Dr. Kurien and his legacy, noting that his dedication to enhancing rural lifestyles via collaboration serves as an inspiration to future generations.