Articles for Brand Stories

End Of An Era: India Bids Farewell To Ratan Tata's Marketing Legacy
End Of An Era: An Ode To Ratan Tata's Marketing Legacy

From iconic campaigns to global acquisitions, Ratan Tata’s visionary approach transformed Indian branding, inspiring marketers to blend purpose with profitability

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CCI Accepts Patanjali Foods' Acquisition Of Patanjali Ayurved's Home & Personal Care Division

The acquisition will unite the haircare, skincare, dental care, and home care product segments under one roof as part of a calculated strategy

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Mamaearth Partners With Meesho To Target Rs 100 Cr ARR In Tier III And Beyond In 12 Months

It also aligns with Mamaearth’s strategy to explore untapped markets and drive revenue growth from regional areas and will further solidify Mamaearth's position as a trusted leader in the beauty and personal care category

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Reliance Retail Enters Quick Commerce, Set to Challenge Industry Leaders

The retail giant launched its quick commerce services through JioMart in select areas of Navi Mumbai and Bengaluru last weekend

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Hyundai Motor India’s Rs 25,000 Crore IPO To Open In October?
Hyundai Motor India’s Rs 25,000 Crore IPO To Open In October?

With shares available from October 14, the parent company to offload 17.5 per cent stake, with shares priced between Rs 1,865 and Rs 1,960

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Godrej Consumer Grows Ad Spend To Rs 257 Crore, Expects Subdued Q2 EBITDA Growth
Godrej Consumer Grows Ad Spend To Rs 257 Crore, Expects Subdued Q2 EBITDA Growth

Increased marketing investments support volume growth goals despite rising palm oil costs and tough market conditions

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Paytm Is Focusing On Consumer Payments Biz: Vijay Shekhar Sharma

In August, Paytm sold its ticketing business to Zomato for Rs 2,048 crore to refocus on its core operations in payments and financial services

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Manish Tiwary To Lead Nestlé India As MD, Suresh Narayanan To Retire Next Year

Tiwary was the country manager for Amazon India in his prior position

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