Articles for Brand Stories

ABP Network Revamps Brand Identity; Represents 'Fearless News'

Conceptualised by Saffron Brand Consultants, the new logo is to better capture the passion and purpose of the network

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Post Malone, Crocs Apprise Collaboration By surprising Fans

The Post Malone x Crocs Duet Max Clog II will release in India on 19th Dec at 11 am

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'The Walt Disney Company' Eyes On 300-350mn By 2024

On the launch of Disney+ Hotstar in India and Indonesia, Disney shares new details for its international general entertainment content brand, Star, which will be included as part of Disney+ in select international markets

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All Eyes On Advertising Watchdog Amidst 'Purity' Claims & Counter-Claims Over Honey

The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment

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Samsung Reiterates Commitment To India With New Vision- #PoweringDigitalIndia

Major initiatives for Citizenship, R&D, Startup community and Manufacturing on the anvil

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Rapid & Deep Innovation To Bridge Structural Gaps, Cater New Market Demands: Rekha M. Menon, Accenture

Advanced technologies can help Indian businesses become more efficient and competitive, create new opportunities for growth across sectors, strengthen India’s position in the global innovation ecosystem and bolster the export-oriented IT services industry

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Cameleo Fashion Introduces Interchangeable Sandals

The brand proffers this innovation in just a single pair of footwear, currently available in India only

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Dell, Mi, Samsung Emerge As India's Most Trusted Brands: TRA Report

Five mobile phone brands make it to the top-ten list from among the twenty listed, making it the largest category in the report

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