'The Walt Disney Company' Eyes On 300-350mn By 2024
The Walt Disney Company reveals the ambitious next steps in its global streaming expansion at its 2020 Investor Day, with new details on the future of its direct-to-consumer services Disney+, Hulu and ESPN+, a first look at its upcoming international general entertainment content brand, Star, and previews of an exceptional slate of all-new content.
“The tremendous success we’ve achieved across our unique portfolio of streaming services, with more than 137 million subscriptions worldwide, has bolstered our confidence in our acceleration toward a DTC-first business model,” said the CEO of 'The Walt Disney Company,' Bob Chapek.
“With our amazing creative teams and our ever-growing collection of the high-quality branded entertainment that consumers want, we believe we are incredibly well positioned to achieve our long-term goals,” he added.
The company announces that, as of December 2, its portfolio of direct-to-consumer services has exceeded a total of 137 million global paid subscriptions, including 11.5 million ESPN+ subscribers, 38.8 million Hulu subscribers, and a staggering 86.8 million Disney+ subscribers since its launch in November 2019. On achieving targets, 'The Walt Disney Company' shares guidance that it now expects its streaming services to hit 300–350 million total subscriptions by fiscal 2024, driven primarily by a significant increase in content output.
Beginning March 26, 2021, Disney+ will be priced in the U.S. at $7.99 per month or $79.99 per year, while the Disney Bundle with Disney+, Hulu, and ESPN+ will be priced at $13.99 per month. A new agreement with Comcast is also announced, that will bring Disney+ and ESPN+ experiences to Comcast X1 set-top boxes and Flex platforms in the first quarter of 2021, joining Hulu which became available on these platforms in Spring 2020. Additionally, Hulu customers will also be able to subscribe to ESPN+ within the Hulu user interface and access the ESPN+ lineup of sports programming there beginning in early 2021.
On the launch of Disney+ Hotstar in India and Indonesia, Disney shares new details for its international general entertainment content brand, Star, which will be included as part of Disney+ in select international markets, and launch as a separate streaming service in Latin America as Star+. The Star brand will serve as home to thousands of hours of television and movies from Disney’s creative studios, including Disney Television Studios, FX, 20th Century Studios, 20th Television, and more, enhanced by the addition of local programming from the regions where available.
Star will launch in Europe and several other international markets on February 23, 2021 as a fully integrated part of Disney+, with its own branded tile and a new collection of renowned general entertainment series, movies, documentaries and more that will double the content catalog available to Disney+ subscribers. Disney+ will be updated globally to offer enhanced parental controls enabling the family-friendly experience parents expect, including the ability to set limits on access to content for specific profiles based on content ratings and the ability to add a PIN to lock profiles with access to mature content. In Europe, the service will be priced at €8.99 per month or €89.99 per year, with a similar pricing adjustment in the other Star launch markets, including Australia, New Zealand, and Canada. The streaming service will continue its global rollout, now with Star, in new markets beginning with Singapore on February 23, 2021, followed by Eastern Europe, Hong Kong, Japan, and South Korea later in 2021.
In Latin America, to take advantage of the region’s portfolio of live sporting events, the company will launch Star+ as a standalone streaming service. Star+ brings together an unrivaled Star content collection, local original productions, and an array of live sports from ESPN, including top soccer leagues, grand slam tennis, and more. Star+ will launch in June 2021 as a stand-alone service for ~$7.50 per month (or the local equivalent), or as part of bundle with Disney+ for ~$9.00 per month (or the local equivalent).
Investor Day event
The visionary creative leaders from the Company’s world-class content engines rolls out a new slate of content to fuel Disney’s direct-to-consumer ecosystem. Over the next few years, Disney+ plans to release approximately 10 Star Wars series and 10 Marvel series, as well as 15 Disney live action, Disney Animation, and Pixar series, as well as 15 Disney live action, Disney Animation, and Pixar features—all in addition to the premium content set to premiere in theatres or on linear channels before coming to the streaming service. In addition, Walt Disney Animation Studios’ Raya and the Last Dragon will be available on Disney+ with Premier Access in most Disney+ markets, at the same time as it is released in theaters, on March 5, 2021. Premier Access for the title will be priced at $29.99. Internationally, many upcoming original titles from Disney Television Studios, FX and 20th Century Studios will also premiere on Disney+ as Star Originals.
Executive Chairman & Chairman of the Board, Bob Iger expresses, “This incredible slate of new original content reflects our continuing commitment to harness the resources and immense creativity across our company to bring audiences extraordinary entertainment experiences unlike anything else in the market.
We’re proud that the unparalleled quality of our storytelling from our iconic brands remains evident across all distribution platforms, from movie theaters to our direct-to-consumer services.”
