Samsung Reiterates Commitment To India With New Vision- #PoweringDigitalIndia

Samsung launches #PoweringDigitalIndia, its new vision for the country that will be driven by new citizenship program aimed at students across the nation, a local R&D strategy with focus on the local startup community and new initiatives in manufacturing.

The new vision #PoweringDigitalIndia is being unveiled as Samsung completes 25 years in the country.

“At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner,” expressed the President & CEO of Samsung Southwest Asia, Ken Kang on launch of the new vision.

“Samsung is committed to work with the Government of India and various state governments to realize their vision of nation building, digital inclusion, digital empowerment and bridging of the digital divide through multiple initiatives in manufacturing, R&D, creation of jobs and entrepreneurship, responsible citizenship and transformational innovations,” he added.

Citizenship: Vision for the Youth 

India is a young country and Samsung intends to contribute to creating leaders of tomorrow. As part of the Powering Digital India vision, Samsung will launch a new youth-centric citizenship program which will involve engineering students and academia from across the country and will help create a stronger innovation ecosystem in the country. The contours of the program will be unveiled soon.

Refreshed R&D Strategy

On the R&D front, we have a strategy for next year. Samsung’s R&D centres in India will continue to work on advanced R&D areas such as 5G, AI, IoT as well as on cloud services and embrace end-to-end thinking to take projects from research to development to the commercialization stage. In addition to this, they will expand Open Innovation with startups, students and universities to help strengthen the innovation and startup ecosystem in the country and also augment their in-house innovation capabilities. The culture of innovation at Samsung R&D centres will allow thousands of engineers to create patents and leave their mark in the fields of technology and user experience.

New Initiatives in Manufacturing

Samsung is planning new initiatives in manufacturing in India, contributing to the government’s vision of ‘Make in India’ and developing the country as an electronics manufacturing and exports hub.

To mark the occasion, Samsung India has launched a logo for the new vision.

The digital world today signifies connectivity and transformation. The logo takes inspiration from this world and provides a visual meaning which indicates looking ahead, innovation and speed. The logo design uses the dot design on top of “I” which represents motion and speed.