Articles for Brand Stories

Oracle Fusion Marketing To Fully Automates Lead Generation & Qualification

The app uses AI to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system

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5 Qs With Enamor's Sandra Daniels On Gender Stereotyping In Marketing

Consumers are slowly shifting away from the traditional binary understanding of gender, and starting to see gender as a spectrum of behaviour and emotions that we can shift between, she observes

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Zomato's Gaurav Gupta Quits

Reports suggest that Gupta may begin his own new venture soon

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Paxcom Rebrands, Unveils New Logo

The logo represents the organization's commitment to their values of honesty, simplicity and technology-driven future

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Shoppers Stop Advances Omnichannel Experience With Accenture

The brand hopes to further strengthen its digital commerce strategy for greater reach and access and also improve the overall shopping experience

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PepsiCo, Airtel Double Down Their Partnership

Airtel prepaid mobile customers to get 2GB of assured free data with purchase of select packs of Lay’s, Kurkure, Uncle Chipps and Doritos

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Gaurav Anand To Head L’Oréal's Marketing

Gaurav joins L’Oréal from PepsiCo Europe where he led the snacks business for central Europe and digitization of sales strategy for Europe

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New Musical Identity For SBI General Insurance

To create a deep and multisensory experience for its customers and to amplify its key messaging of trust and support, SBI General Insurance has launched its signature tune

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