We are where the consumer is, emphasises Anil Viswanathan
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This four-channel strong franchise has innovation embedded in its DNA, where characters are consciously made relatable, engaging and clutter-breaking
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The brand expects to make a full recovery to the pre-COVID level by FY22
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Empathic yet disruptive in its approach, Paree Sanitary Pads remains focused on being the most innovative, loved & trusted brand in women hygiene products' space
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Amul had filed the plea claiming Lux's new TVC has similarities with one of their old TVC
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Discovery+, Lionsgate Play, Eros Now, DocuBay, MUBI, hoichoi, manoramaMAX, and ShortsTV to be the 8 premium content providers available with add-on subscriptions to Prime members in India
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The MTV Youth Study 2021 ‘Atmanirbhar by Circumstance’ is a qualitative and quantitative study that reflects the habits and choices of Gen Z
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Hence, brands in the segment have adopted a product-first approach, he observes
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