The partnership will bring her ardent love for makeup and trends to life as she will team up with Sonic Sarwate, Global Senior Artist, M·A·C Cosmetics India
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Co-branded content lends a deeper narrative to brands for digital audiences who no longer prefer watching 30-sec ads
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The Vice President and Head Corporate Brand and Communications Godrej Industries and Associate Companies, Patil asserts how purpose, empathy, and authenticity have taken centre stage today
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This year also marks Limca’s 50-year milestone in India
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Authentic Brands have a history of converting the legacy of unremunerative brands into profitable ventures, quip experts
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#TheRealDeal campaign features four digital films based on a social experiment, capturing the reactions of different customers as they find out about the McDonald’s app & their surprise while availing the amazing offers
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Digital is contributing to 40 percent of customer enquiries and is driving many industry-first initiatives to win customers during COVID-19
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Our iterations over the past year have shown us the relevance of our primary insight -- that time-starved people want curation rather than unlimited selection, says Shah
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