Gaurav Anand To Head L’Oréal's Marketing
L’Oréal India has appointed Gaurav Anand as its Chief Digital & Marketing Officer (CDMO). Gaurav will be a part of the India management committee and will lead and integrate the consumer insights, data, strategy, media and consumer advisory functions to enable L’Oréal’s digital-first brands to deliver accelerated growth on online platforms.
Commenting on his appointment, Amit Jain, Managing Director, L’Oréal India said, “The Indian consumer is making a rapid shift towards omnichannel. This new role is our commitment to strengthen the role of digital at the core of our business strategy. With his proven track record of accelerating disruptive business growth, Gaurav is best placed to scale our digital marketing efforts to harnesses new capabilities for the company.”
“As a marketer, it’s been interesting to watch what L’Oréal has done for the Indian beauty market in the last 27 years, bringing many first-to-market innovations and products. Future possibilities lie in collaboration and I am looking forward to working with our industry partners to chalk out a strong consumer and data-focused growth story for L’Oréal,” adds Gaurav Anand.
Previously, he was leading digital marketing for P&G SK-II Global Brand (Premium Skincare). He also led the business development function for Facebook in different geographies in FMCG, Consumer Goods and Tech companies. He has created a scalable model for both digital savvy and digital enthusiast clients across S.E. Asia to build both personalized awareness as well as data-backed conversion marketing.
