Paxcom Rebrands, Unveils New Logo
Paxcom is rebranding itself with the launch of its new logo and redesigned corporate website. It has unveiled refreshed brand identity as a result of its merger with Paymentus, a cloud-based bill payment technology & solution.
The branding now utilizes a midnight blue, white, and grey colour palette to better reflect the values of simplicity and honesty associated with Paxcom, while staying consistent with the Paymentus brand. The new typeface of the font emphasizes their bold technology focus with a personal touch. The logo as a whole reflects the honesty, simplicity, and technology-driven future of the brand.
The new website features a clean and modern design, with a seamless and simplified user interface. In addition to providing details about all their eCommerce solutions and services, the website also serves as a repository of useful information for their partners via relevant blogs and resources.
Speaking on the new brand identity, Punit Sindhwani, CEO, Paxcom said, "Paxcom has always believed in constant evolution and reinventing ourselves to keep pace with times, With this new and improved brand identity, I'd like to express my appreciation to our employees and clients all over the world for being a part of this journey”.
He further added, “This is more than just a new logo; it represents our organization's commitment to our values of honesty, simplicity and technology-driven future. We have seen a 120 per cent increase in domestic business since the beginning of 2020, and we expect our revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets."
