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Soumya Gupta

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Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.

Latest Articles By Soumya Gupta

The Growth-oriented Leader

An all-rounder in her work, Social Beat’s Meghana Chandani is passionate about mentoring people and contributing to their growth

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An All-out Effort

Adept at grabbing the right opportunities at the right time, Hiya Arora has built a rich experience for herself over the years

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The Strategic Decision-Maker

A dependable leader, Innovacer’s Ashish Dubey is proud to have contributed significantly to his company’s growth

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The Bold Brand Builder

Narayana Health’s Akshat Kumar finds validation of his hard work, dedication and passion as a marketer through this award

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Powering The Purpose

Driving positive change, Swetha R. Nair is elated to see her work being witnessed and appreciated among her trade

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AI: The Lustrous Jewel In Marketing's Crown

Having been labeled as the 'word of the year' by dictionary publisher, Collins, AI took centerstage as an unrivaled facilitator of efficiency in 2023 and will continue to sit on the thrown in 2024 as well

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Our ATL Spend Is Up By 3x, Digital By 2x Today: Nimish Agrawal, Niva Bupa

Sometimes, discoverability does not require large budgets, but deep thinking, he asserts

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Adland In 2023: Top Head-turning Headlines

The year for the A&M sector was fairly stable, proving to be a tailwind for the year awaiting

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The Dynamic Duo: Brand-Influencer Collaborations in 2024

With 2023 proving to be a banner year for brand partnerships, experts wait with bated breath for its power and glory in 2024, where influencer marketing will continue to steer its direction

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It Is No Longer About Being Available, But The Best: Sameer Satpathy, ITC

Satpathy takes us through digital transforming the marketing game, consumers demonstrating a proclivity for premium products and companies yielding higher gains who are leveraging digital technologies in day-to-day operations

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