A Decade Of Many Firsts For Starbucks
With more than 280 stores in 30 cities currently, Deepa Krishnan, CMO, Tata Starbucks shares how the coffee culture was being formed when the brand first entered the Indian market. Its journey from a wake-me-up beverage to India standing in the top 5 fastest growing Starbucks markets globally, signals the brand's acceptance and popularity amongst the Indian audience.
"From offering an international coffee brand experience in India, we have now expanded to many markets. It is essential for us to be mindful of peoples' choices & launch products accordingly," she asserts.
Krishnan also takes pride in Starbucks cups leading brand identity, "We are one of those few brands that don't have to pay celebs to hold their cups."
