Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
The largest contributor to the violations in 2020 has been the education sector (2000) followed by healthcare (787)
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Covid-19 and the lockdown gave a severe blow to the circulation and revenue earnings of the print media in India. Dainik Bhaskar Director Girish Agarwal suggests that lndian language publications, however, were bouncing back quickly, especially in the smaller cities around the country
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With the pandemic’s dark cloud looming around the world, it has shown that the primary healthcare systems are not yet fully-fledged and still need time to evolve
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Consumers will be starting to make discretionary choices, which means that what is not essential will move out
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This comes in effect to converge activities and enable better coordination, efficiency & synergy
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The changing market dynamics in the Managed Print Services (MPS) industry is resulting in an accelerated digital transformation, where the market is expected to grow from USD 28.40 billion in 2016 to USD 50.78 billion by 2023, at a CAGR of 8.5% between 2017 and 2023
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The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment
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The recovery will depend on the extent of impact, government support & intervention and overall business thrust
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Advanced technologies can help Indian businesses become more efficient and competitive, create new opportunities for growth across sectors, strengthen India’s position in the global innovation ecosystem and bolster the export-oriented IT services industry
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In these times of disruption, TV not only continued to be the most desirable medium but also emerged as the greatest common unifier platform with audiences and advertisers alike, witnessing an unprecedented viewership
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