Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
The intent is to gain access to a robust distribution network that connects to millions of farmers in India and to expand its portfolio to include innovative new proprietary products.
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With purchase journey undergoing a massive shift, the definition of necessity is changing, with each district reflecting a different behavior. Here are the learnings of the industry expert.
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As a natural consequence of the pandemic, companies have no choice but to review their strategies. Driving digital and being mindful of the changing consumer needs is of prime focus.
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Serving the middle belly of India, the app is looking at winning the mind, time & revenue share for all things local language.
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The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.
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Announce a special initiative with Airtel to offer up to 2GB of free data for a super digital experience
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The task was a steep one and the challenges were too many as it was to turnaround both external and internal perception, and the overall stature of the group in the country, in a given period of time.
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This move adds deeper creative, branded content and specialist partnerships across Asia. With the launch, DRUM will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.
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The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.
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In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.
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