We Are Supporting Customers In Their Back-to-Office Plans: Leo Joseph, Xerox India

Owing to rapid and exponential growth in the digitalization of various enterprises, businesses, and organizations, there has been an incessant demand for Managed Print Services (MPS) more than ever before. Rise in adoption of big data solutions, initiatives to reduce paper wastage in the workplace, reduced cost of operation, improved productivity and flexibility to match custom requirements and improved information security can be touted as the major growth drivers of the MPS market globally. 

Leo Joseph, Managing Director, Xerox India is convinced that MPS is a growth engine for their company, and that they have very successfully addressed the customer requirements across spectrum. Commenting on the evolution of MPS market in India, he says, “Our India based customers are looking for capabilities that go beyond traditional MPS and support digital ways of working. Our Intelligent Workplace Services (IWS)  - an evolution of MPS - addresses these changing market dynamics. It's a streamlined and secure way to accelerate digital transformation while optimizing print processes and infrastructure.”

As the current market scenario is unprecedented in nature, it requires tremendous resilience & tenacity on organizations and individuals to come out of this crisis. Being the captain of the ship, we asked Joseph how the role of 'leadership' changes/ transforms to resolve the challenges emanating from these uncertain times. He expresses, “Leadership is about guiding people in the right direction. In times of crisis, a leader's role is to help unravel the positives/opportunities for people and lead from the front. In our case, that positive is digitization and the knowledge that we can help our partners and customers transform their businesses – and to an extent, ensure against such situations – through technology.”

Xerox is recognized and valued as a leading technology company focused on building and integrating software and hardware for enterprises large and small that have long defined the modern work experience. Apart from its core functions, the company has outstretched its consumer-centric initiatives to garner better revenues and sales in the past few month. “We are supporting customers in their back-to-office plans. Touchless technologies that allow employees to use printers with minimal or no direct physical contact and other solutions that help customer's social distancing efforts in the work environment.

Our Xerox Digital Mail Room Service as well as our Digital Hub and Cloud Printing Service has helped in keeping essential business processes running. Additionally, to engage better with customers, we have started offering virtual demo experiences for our customers,” adds Joseph.

With businesses embracing digitization, it is a great opportunity to broaden the customers' understanding about what a brand can do. Xerox is paving its way on the same lines and strengthening its hold in the existing segments and chartering new growth avenues into the newer markets and segments. Joseph comments, “The strength of our printing technology portfolio brings reliability and higher print capacity to the budget-conscious SMB. One of our biggest strengths is our ConnectKey technology, which turns a device into a key enabler for digitization and translates, shares and creates electronic documents as well as copying, scanning and printing. Our recently launched cloud-based on-demand print platform offers clients a total solution for creating and printing communications. 

Given today's hybrid work environment, we are seeing increased interested our Digital Mailroom Service which can automatically collect business's mail, scan it and upload it to secure servers, allowing employees to access it and act on it from wherever they are working.”

It is no hidden fact that the pandemic has accelerated businesses' digital transformation efforts globally. Xerox has been providing digital services/Intelligent workplace services to organizations across sectors to help them make processes seamless, run their businesses efficiently and overcome the biggest challenge of data security. Commenting on the future plans of the company, Joseph shares, “With our technology and solutions, tailored to help customers and partners on their digital transformation journey, the potential is limitless to work with partners and customers across industries and sizes. 

While SMB segment is huge for us, however, we do see banking and financial services, healthcare and public sector in India as growth verticals for the future along with a strong revival of horizontal SMB business.”