Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Fuelled with passion and commitment to deliver, take note of these independent digital marketing agencies making their way onward and upward
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Looking at the journeys of some of India’s creative powerhouses in our series, #AdlandUpclose, here’s talking with the leadership team at Magnon Group on how they pulled through the past year
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Kapoor was the Chairman Emeritus at DraftFCB+ Ulka and the former Managing Director & CEO, FCB-Ulka Group
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The world of online dating has no second chances, quite literally
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Experts discuss the dynamic role of a retailer and if the pandemic has enhanced his role in brand building
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In the case of the recorded music industry, due to the lack of free market economics, there was no incentive to invest in new genres
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Looking at the journeys of some of India’s creative powerhouses in our series, #AdlandUpclose, here’s talking with the leadership team at MullenLowe Lintas Group (MLLG) on how they pulled through the past year
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Reaching today’s digitally adept shoppers is tougher & trickier than ever before, but technology is here to rescue the brands
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Steering through unchartered waters, Kharga describes how the BFSI sector is aiming to safely weather the current crisis and find opportunities under the challenges
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For Karlo, brand purpose is very encompassing and hence, everything stems from it
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