Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Marketing lessons from India’s hottest event, the Indian Premiere League (IPL)
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On the occasion of ‘World Day for Safety and Health at Work', we encourage businesses to anticipate, prepare and respond adequately to ensure the safety of all parties
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Ecommerce brought an opportunity for brands, both big and small, to scale their online presence. But with changes in consumer behavior & business realities, how are brands eyeing on its advantages and preparing themselves better during this tough time?
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The highest growth has been recorded by news channels (25%), followed by GEC (21%)
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On the occasion of World Earth Day today, brands are doing their bit to inspire positive change
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Looking at the journeys of some of India’s creative powerhouses in our series, #AdlandUpclose, here’s talking with the leadership team at FCB Ulka on how they pulled through the past year
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All hailing the Indian democracy & its young change-makers, businesses around the globe are now eyeing on India to make significant investments
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Of togetherness, community and congregation, Ramadan counts for a great time for brands to keep the conversation going with their consumers
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It is a great time for mico and mid-level brands to pave their way to the international stage, given that the trade barriers have shrunk and internet is penetrating at deeper levels
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Experts discuss the nuances behind building a global brand
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