Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Influencers and celebrities during this time are becoming saviors for the distressed. Rational, responsible or relevant?
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She was awarded the Padma Bhushan, the third-highest civilian honour in the country, in 2016
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One of the brightest minds in the business, RJT, discusses the road that lies ahead for modern marketer in the next normal
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His endeavor to bring LG Corp to India in 1997, as its VP of Sales and Marketing, has been the most notable one in his career
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Founders are seizing the opportunity to disrupt and flourish in the tech space today. Here's a list of top 5 of them, for you to fulfill your business objectives
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Deploying technology to form consumer-centric solutions brings consistency and equality in approach, advises Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance
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Inhouse production, agency's participation in a shoot remotely, opportunities for directors and production houses beyond metros, etc. are some of the emerging trends
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The INMA community consists of nearly 18,000 members at 900+ media companies in 79 countries
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Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment
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Agency heads' highlight solutions to push the non-essential & premium category products forward
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