Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish
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The new IT rules' impact on the overall A&M industry and the advertiser front garner mixed responses from marketers
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A lingerie brand that can cater to all audiences, agnostic to affluence & consumption, will make the maximum impact, believes Pankaj Vermani, Founder & CEO, Clovia
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We assess how has the pandemic has altered the language of marketing today
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Since the first lockdown, BCCL has been marred by illegal circulation of its e-papers on multiple platforms, that have been violating the copyright law
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This is truly a great canvas to work on, to leverage my knowledge and experience from the past, says Simran Hoon, CEO, The Q
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In Kantar's latest study on 6000 customers to understand customers’ behaviour and loyalty trends, Max Life Insurance gained the maximum consumer loyalty
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With the explosion of the influencer community in India, we study how India is serving as a fertile market & helping brands explore newer horizons
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The campaign, #TheWorldNeedsABreather, has been conceptualized by Madison BMB, urging to foster a safe work culture among business leaders
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The logistics sector has always been an essential service to the country. COVID-19 propelled the industry into the spotlight and made the world aware of its importance, says Ketan Kulkarni, CMO & Head – Business Development, Blue Dart
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