Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
In the wake of the pandemic, while organisations are keeping employee well-being at the centre, their proactive steps towards the environment are lending a hand in a big way
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Gaur is a veteran industry professional, with experience spanning more than 16 years
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Mediums such as print and radio will take longer to recuperate to pre-Covid levels given higher exposure to local/SME advertising segment
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Experts believe that it is proving to be an extremely significant tool for better consumer outreach, especially in a world where digital content and engagement matters more than ever before
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Kumar will take over as CMO immediately and will be responsible for the growth and marketing of Join Ventures and its portfolio of companies globally
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Singhel maps his observations on the insurance sector, how digital data and technologies are at their core, upcoming trends and more
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Experts take the center stage to discuss if this move will be fruitful or perhaps a full stop on digital's independence
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An expert in offline & online media, he led the recent pitch for L’oreal wavemaker
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As part of our #AdlandUpclose series, the leadership team at DDB Mudra Group describes how they called for solidarity in the pandemic year and kept creativity at the core
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Employees too are more motivated when the brand purpose is authentic, consumer-focused and speak a larger purpose, believes Nicholas Kontopoulos, Asia Pacific Regional Head of Marketing, Adobe DX Commercial
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