Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
With the rapid growth of the gaming and esports industry, endemic and non-endemic brands are launching creative new marketing programs not only to create brand affinity but also to create alternate revenue streams in collaboration with game developers
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Pandya, the newly appointed CEO of Pyxis One, aims to work closely with the marketing and digital ecosystem and proffer a comprehensive view of what brands and agencies expect
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Experts expound on the various announcements and actions that the newly appointed minister may bring on the table for the M&E sector
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However, the report expects the TV Industry to witness a 25% dip in ad spends versus Q1FY20 levels (~30% dip in GEC and regional genres)
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Thakur has been a four-time BJP MP from Himachal Pradesh & former MoS for Finance
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Malik expounds on how marketing has been redefined in the past decades and how technology is the cornerstone to all business objectives today
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With the world moving into the ‘new normal’, experts deep dive into the rapidly growing social audio market and assess its future
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Due to the pandemic, brands realized that a unified customer experience was required as all channels were forced to converge to meet customer requirements, he says
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Earlier on June 18, Twitter appeared before the panel to give representation on how to prevent misuse of social media and online news
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Does a brand's whimsical marketing approach continue to be its cheat code?
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