Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Koo will be built in public and it will be one of the largest startup stories that will go international, believe the founders
Read More
Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication
Read More
FCB Interface brings home the first Gold with its 'Punishing Signal' campaign
Read More
Expansions of app ecosystems, rapid small business formation activities and growing role of cross-border media marketplaces have led to advertising growth for the year to exceed previous expectations
Read More
This Father’s Day, brands have stepped forward in their own unique ways to appreciate the wondrous selfless heroes who we call fathers
Read More
It is the first in two decades when Microsoft's chairman will also be its CEO
Read More
Sneak peek into designing a cohesive, effective, well-defined brand portfolio strategy
Read More
This will be primarily due to the late and protracted COVID crisis, says a recent report by Magna Global Advertising Forecast- June 2021
Read More
Experts believe that the PR industry has been resilient and robust during the pandemic year, confidently combating all challenges
Read More
While data is seen as the holy grail of marketing today, does it dampen the emotional spirit of a brand with its consumers?
Read More
