Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Jaleel delves into how brand communication has evolved post the pandemic
Read More
Marketers advocate that companies must position technology at the centerpiece of their business today, as it counts for a key reason to survive & thrive
Read More
All the data is in line with the expectations, with the industry volumes growing 67% YoY during the quarter
Read More
He dives deep into how the consumer durables market is waking up to the new realities and paving its way to normalcy
Read More
Experts believe that focus today has shifted from products to people, owing to digital storytelling
Read More
The only way to succeed is to dream big, he believes
Read More
Millennials and Gen Z have demonstrated environmentally and socially conscious consumer behaviors than anyone in the last two decades, she adds
Read More
Quick glance at how the Indian kids influencer market is unfolding in the current times, with brands yet to milk its full potential
Read More
India is forecasted to be the fastest-growing entertainment and media market globally in terms of consumer and advertising revenue, the report further revealed
Read More
Stories have acquired shades, reflecting a more nuanced audience that’s not looking for oversimplification, he believes
Read More
