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Soumya Gupta

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Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.

Latest Articles By Soumya Gupta

ICC T20 World Cup: Star To Charge Rs 14-15L/10 Secs

According to industry estimates, co-presenting sponsorship is costing Rs 60-70 crore and associate sponsorship is priced around Rs 30-40 crore

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Journalist, Former MP Chandan Mitra Passes Away At 66

He was nominated as a member of the Rajya Sabha during August 2003 to August 2009. He was elected to another term in the Rajya Sabha, as a Bharatiya Janata Party MP from Madhya Pradesh, in June 2010

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FB Actioned On 33.3M Content Pieces: Report

This data comes from a recent compliance report, that evaluated the June 16-July 31 period

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INCA’s Kunal Sawant On Influencer Marketing Thriving Through The Pandemic

Digital data and content consumption had hit the roof during the pandemic, he comments

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D2C Brands Held Up The Pandemic & How

Bidding farewell to the middlemen, the D2C sector dominated the news and the M&A cycles within e-commerce, despite the reverberations of the crisis. Quick look at how it uncoiled post the crisis

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Godrej's Sujit Patil Reveals India’s Creative & Altruistic Side

The Vice President and Head Corporate Brand and Communications Godrej Industries and Associate Companies, Patil asserts how purpose, empathy, and authenticity have taken centre stage today

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Zooming In The D2C Market In India

Many Indian D2C brands to become global brands in this decade, expect experts

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5 Qs With Coca Cola's Arnab Roy On Limca Book of Records' 30th Year

This year also marks Limca’s 50-year milestone in India

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Reebok's Acquisition: What Does It Mean For The Brand?

Authentic Brands have a history of converting the legacy of unremunerative brands into profitable ventures, quip experts

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Milind Soman Urges To Run For Unity

Soman will kickstart a 400 kms 'Unity Run' on Independence Day to create awareness about unity, peace & harmony

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