Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
Celebrating yet another powerhouse of talent under our #AgencyCloseUp series, Cheil endeavours and prioritises to scout the best talent in the industry and groom the internal talent to victor today's digital game
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The brand expects to make a full recovery to the pre-COVID level by FY22
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With Mumbai, the epicentre of the entertainment industry, resuming cinema operations soon, positive sentiments among the film fraternity is giving strong signals, further stretching to the regional film industry as well
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Empathic yet disruptive in its approach, Paree Sanitary Pads remains focused on being the most innovative, loved & trusted brand in women hygiene products' space
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Experts across categories deliberate on their monetisation models and unanimously agree on the room for improvement
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Being an early digital media entrepreneur in India, Roy predicts fascinating monetisation opportunities in the M&E sector
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Hence, brands in the segment have adopted a product-first approach, he observes
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Consumers are slowly shifting away from the traditional binary understanding of gender, and starting to see gender as a spectrum of behaviour and emotions that we can shift between, she observes
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Because there is nothing more authentic and persuasive than what one friend says to another...
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Time being the omnipresent limitation, is it crucial to optimise it too?
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