Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
It has launched the Shopsy app with an aim to power ecommerce for communities and third-party channels where users spend time and trust
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We expect this will present significant growth opportunities for e-commerce across sectors in India in the coming years, he adds
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Dua outlines the post-pandemic impact on the Indian footwear industry while looking forward to investing more in various events in the future
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Policybazaar's COO, Sharat Dhall witnesses that customers now want more from the category. Hence, insurers must up their service standards and digital offerings
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And will continue to grow two to three times faster than the GDP growth, he adds
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While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; take the legal route
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Dr. Subi Chaturvedi, Chief Corporate Affairs & Policy Officer, Zupee expounds on gaming's glittering present and future
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Gaming tops the list of innovative, engaging & immersive ways in which companies connect with consumers. Some examples & insights on the booming sector
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With a strong customer-focused approach, Prama believes in a holistic way to achieving business objectives
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Marketers discuss the camaraderie swelling between small businesses & technology post the pandemic
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