Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
When many players want to play the same game like yours, be assured that the category is lucrative, points Ghosh
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Lomotif endeavours to delight Indian users with local music and content, along with a curation of international creators and influencers
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Preparations by the OTT players are in full swing for the festive quarter, clenching on to their fan base for future months as well
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The store in Delhi-NCR is PUMA’s largest and first-of-its-kind in North India that aims to bring sports, experiential retail and exclusive collections under one roof
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This is because the number of digital touchpoints and the number of decision-makers have grown, she observes
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I truly hope that this will be my first and last communication on this matter so that we can focus on our value-creation journey at ZEE, writes Goenka
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We are where the consumer is, emphasises Anil Viswanathan
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This four-channel strong franchise has innovation embedded in its DNA, where characters are consciously made relatable, engaging and clutter-breaking
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The offer was turned down by Zee's Managing Director and Chief Executive Officer Punit Goenka as he felt the merging entities of the strategic group were over-valued
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Experts discuss how the pandemic compelled consumers to exude newer consumption patterns and go beyond the traditional methods of modelling their behaviour
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