WPP Fully Acquires T&Pm, Integrating AI For Growth

WPP has disclosed the full acquisition of T&Pm by acquiring the remaining minority stake in the agency, fully integrating it into the WPP network. T&Pm will continue to operate independently as a multi-disciplinary agency while enhancing its collaboration with other WPP agencies.

As part of this move, T&Pm will incorporate WPP’s AI-powered marketing platform, WPP Open, into its innovative marketing strategies to drive growth and deliver advanced solutions to clients.

T&Pm is a globally recognised integrated agency with a team of approximately 1,800 people across 42 locations. Its client portfolio includes major global and local brands such as Amazon, Argos, British Gas, EA, Mars, NatWest, News UK and Toyota, many of which are already served in partnership with other WPP agencies. WPP initially invested in T&Pm in 2007, acquiring a 49.9 per cent stake, before taking a majority stake in 2019.

Since then, T&Pm has expanded into media, utilising WPP’s global buying power and expertise via GroupM. The agency has also pioneered on-site embedded teams, offering agile and integrated solutions for clients, which has become increasingly relevant in today’s fast-paced digital landscape.

With this full integration, T&Pm will deepen its collaboration with WPP agencies, with WPP Open serving as the foundation of its future client service model.

Mark Read, CEO of WPP, said: “Two years ago, I showed Johnny the early iterations of WPP Open, our AI-powered operating system for marketing. He immediately saw its transformational potential and has since become one of its most compelling advocates. T&Pm is a great example of how we are putting AI at the heart of the groundbreaking work we do for our clients.”

Johnny Hornby, founder and CEO of T&Pm, added: “This is a very exciting next phase for us. Our belief in the superior agility of integrated teams has fuelled our global success. Now, AI is transforming the speed at which we can partner with clients to create growth and WPP’s early investment in Open gives us a big advantage.”