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WPP to oversee Amazon's media operations in APAC and EMEA while Omnicom will handle the Americas, marking a shift from IPG's Initiative
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Existing clients will continue to be serviced by the agency and teams they currently work with. The changes will take effect on January 1, 2025
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In India, the brand's spent on media is between Rs 150 and Rs 180 crore
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Omnicom expands its Global Solutions Centres with new locations in Bengaluru, Chennai, Gurugram and plans for a Hyderabad site by October
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