Account Wins: Havas Creative India - Eastman Auto & Power, Crosshairs Communication - Le Royal Monceau

Havas Creative India wins creative AOR mandate for Eastman Auto & Power 

Havas Creative India has been appointed as the creative agency for Eastman Auto & Power, a last-mile e-mobility solutions company, as well as continued energy solutions and solar rooftop solutions. This collaboration underscores Eastman’s ambitions in the Indian market, with a strong focus on sustainability and technological innovation. 

As part of the mandate, Havas Creative India will oversee Eastman’s brand communication strategy from its Gurugram office. The agency will craft compelling narratives that highlight Eastman’s commitment to sustainability, technological leadership, and its pioneering work in last-mile e-mobility solutions, including e-rickshaw batteries. This strategic partnership aims to position Eastman as a transformative force in the global energy space, with an increasing focus on solar energy solutions. 

Havas Media India will also handle the media strategy for Eastman Auto & Power, ensuring a comprehensive, data-driven approach to expanding brand reach and engagement across key markets. By leveraging data insights, Havas Media will optimise media planning and execution to deliver measurable impact and enhance brand visibility. 

Sudham Ravinutala, Chief Marketing Officer at Eastman Auto & Power says, "In a series of impressive presentations, Havas emerged as the clear choice due to their bold, insightful, and value-driven approach. They looked beyond conventional creative strategies, deeply connecting with our brand’s core values and vision. With Havas, we have found a partner who not only understands our direction but is uniquely equipped to bring our journey to life in a way that resonates with our audience." 

Kundan Joshee, Managing Director, Havas Creative India comments, “The Last mile e-mobility and solar rooftop solutions space holds immense potential and presents a very exciting opportunity to us. Our partnership will be aimed at delivering differentiated, meaningful work that resonates and aligns perfectly with the ambitions of a rapidly transforming, dynamic India. We look forward to creating platform-agnostic, relevant stories for Eastman Auto and Power that not just drive engagement but also make a tangible impact, helping us build a forward-thinking future, moving the needle on both brand and business.” 

Crosshairs Communication bags PR mandate for Le Royal Monceau - Raffles Paris

Crosshairs Communication has been appointed as the PR agency for Le Royal Monceau - Raffles Paris. The agency will now be responsible for crafting and managing the brand’s key messaging across Indian markets.

Situated in the heart of the enchanting city of Paris, Le Royal Monceau embodies the essence of Parisian chic & contemporary luxury. This iconic hotel is a sanctuary of elegance, seamlessly blending classic French charm with modern amenities. With its prime location in the heart of Paris, guests are just steps away from iconic landmarks such as the Eiffel Tower and the Louvre, as well as charming neighbourhoods like Le Marais and Saint-Germain-des-Prés. The hotel offers easy access to the city's rich tapestry of art, history, and culture, allowing visitors to immerse themselves in the enchanting atmosphere that defines the City of Light.

On the appointment, Stuti Jalan, Founder of Crosshairs Communication, states, “Crosshairs is thrilled to be collaborating with Le Royal Monceau - Raffles Paris to create impactful PR campaigns that resonate with its target audience. We are eager to nurture the brand’s growth and enhance its appeal in the Indian market. We look forward to an exciting journey ahead and a fruitful partnership.”