Articles for The work

Tata Strengthens Instant Coffee Portfolio, Launches Tata Coffee Grand Premium

The brand supports the launch of the new product with an ASMR campaign

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Bandhan Bank Unveils Campaign 'Jahaan Bandhan, Wahaan Trust' With Ambassador Saurav Ganguly

This is the first time that Bandhan Bank has appointed a pan-India brand ambassador

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Cult.fit Launches ‘One More Workout’ Campaign To Motivate People To Get Fit In 2023

The campaign was conceptualised and written by Girish Narayandass and Anuya Jakatdar, co-founders of Bare Bones Collective, the creative agency behind the campaign

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Future Generali’s Outdoor Campaign Advocates Equal Rights For LGBTQIA+ Community

The first-of-its-kind brand campaign, represented by two real life, same sex couples, demonstrates the organisation's commitment to diversity equity and Inclusion, both as an employer and as an insurer

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Merger Of Karnataka's Nandini With Amul Is Wrong Imagination: CM Bommai

The Chief Minister claimed Shah had mentioned there would be advantages if both companies collaborated in a certain industry. According to him, Nandini or Amul can share their best practices and knowledge in particular fields like technology or administration

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Radico Khaitan Launches ‘Festive Edition Of Morpheus Brandy With Goblet In Pack’

This festive pack consists of a premium quality goblet glass with a 750 ml bottle of Morpheus XO Brandy

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COLORS, Wavemaker India Joins Hands Together For New Year Campaign

This is the first time a brand in this category has used AI technology to do such an innovative campaign

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Bail Kolhu Highlights Gender Roles In Kitchen In Its New Campaign

Leads Brand Connect conceptualised the campaign on the principle that men are increasingly taking on the roles of home cooks

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