COLORS, Wavemaker India Joins Hands Together For New Year Campaign

The new year campaign, conceptualised by Wavemaker India and COLORS, will make the celebrations more joyous by allowing users to customise greetings and surprise friends and family. Thye have launched customised New Year's greetings powered by AI technology, starring leading COLORS actors Karan Kundrra, Nishant Bhat, and Pratik Sehajpal. 

This is the first time a brand in this category has used AI technology to do such an innovative campaign. A category first innovation where multi-talent and multiple syllable voice video synthesis has been crafted and deployed. The campaign will feature celebrities from the last two co-created campaigns – Karan Kundra, Pratik Sehajpal and Nishant Bhat. 

Commenting on the same, Ishwindar Singh, General Manager - Marketing, Pernod Ricard India, said, “It’s great to partner with COLORS with this AI enabled, clutter breaking innovation – This unique partnership will enable our audience to surprise their loved ones with personalised light- hearted new year message featuring their favorite TV stars.  With COLORS we are happy to create a unique moment of convivialite between Seagram’s Imperial Blue packaged drinking water, our consumers, their family, friends and loved ones and for the first time - their favorite stars. Spreading cheer during the new year aligns strongly with the brand's core philosophy of inspiring its patrons to embrace life with a smile.

Commenting on the campaign, Vivek Mohan Sharma, Head – Branded Content, Viacom18, said, “It’s a one-of-a-kind, breakthrough campaign where we are experimenting with newer ways to integrate technology in brand stories. This creates a high impact, immersive experience for consumers. We are proud of this innovation and grateful to our partners for trusting our vision.”