Radico Khaitan Launches ‘Festive Edition Of Morpheus Brandy With Goblet In Pack’
To mark the celebrations around Christmas and New Year, Radico Khaitan has launched a Festive Edition pack for Morpheus Brandy.
Radico Khaitan has planned this launch ahead of the festive season, keeping in mind the celebration spirits in people and the trend of gifting around this time of year. Being the holiday season, this time of year brings a lot of cheer to our lives. As the tagline says, “It is time of the year to fill your goblet with cheer,” the brand wants to bring out the party spirits with festive-like packaging in the lives of its customers.
Commenting on the launch, Amar Sinha, Chief Operating Officer, Radico Khaitan, says, “Morpheus embodies the spirit of celebration, and with the festive pack edition, we have attempted to enhance the experience of celebration by giving a goblet as a gift to our customers around the festive season. As you get into the party spirits, we intend to give you another reason to rejoice with this Festive Pack. It is a gift from us to our loyal consumer base and I am confident this combination will leave a lasting impression on them.”
He adds, “Being a hallmark brand for us which has always strived to be unique with its positioning of ‘Dare to Dream,’ Morpheus’ luxurious character allows a more heightened consumer experience. One can relish this drink without any gender restrictions across all age groups. The brand enjoys immense popularity in Southern India. Morpheus Festive Edition Pack is among the slew of innovative initiatives to solidify further the brand’s popularity and position in the market.
This pack is available in Uttar Pradesh, Haryana, Rajasthan, Himachal Pradesh, Punjab, Chandigarh, Telangana, Pondicherry, Karnataka, Madhya Pradesh, Goa, Orissa, Meghalaya and Sikkim.
