Articles for The work

Commitment Meets Claims: Policybazaar’s New Mantra

The ads portray Policybazaar’s spirit of going above and beyond during the moment of truth

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Parle-G’s Latest Campaign Harps On Inculcating Values In Children

The new set of five films created by Thought Blurb Communications has been carefully created to evoke the empathy without the luxury of elaborate storytelling

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$10 Billion ZEEL-Sony Deal: Committed To Merger, Says ZEEL

The merger agreement allows Zee and Sony to extend the deadline to complete the merger thrice

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JSW One Homes Promises Hassle-free Home-building Experience

With its new campaign, the brand aims to capture the majority of market share in the focus markets of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana

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Ranbir, Konkana Recreate ‘Sid’ & ‘Aisha’ For Oppo's New Campaign

The film also has actors Namit Das and Shikha Talsania, much to the fans' delight

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Embracing AI Boom

Social Beat’s Jayanth Jonathan sees AI and ML shaping the marketing industry today

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Content, Context & AI

ITC’s Namrita Khurana emphasises on using personalisation and customisation through AI to engage with Gen Z

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Tata AIG's Campaign Promises Holistic Insurance Claim Pay-outs

The film will be featured across TV, social media, outdoor and print

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