The film's insight is based on the fact that today’s Gen Z live in the digital age. They are self-driven risk-takers with diverse opportunities, yet remain close to their family for guidance and support
Read MoreWith innovation in its DNA, the brand's latest CGI campaign showcases cutting-edge features of the product while exploring new dimensions in the realm of social media marketing
Read MoreThe film revolves around the theme of trust, featuring Bharosa Bhau played by the veteran actor Pawan Malhotra, a trusted figure symbolising reliability in relationships
Read MoreAs the $10 billion merger deal with Sony (now Culver Max Entertainment) fails after nearly two years of deliberations, the big question in the face of looming competition and other challenges is, what next for Zee? The obvious answer for this India-born company seems to be from within India itself
Read MoreDixit will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions
Read MoreBranding, sponsorships, and media buying for the festival will be managed by Adsplash Media
Read MoreThe campaign will be disseminated across television commercials, OTT advertisements, out-of-home billboards, and digital media platforms
Read MoreThe two join hands to demonstrate a shared commitment to perfection and the relentless pursuit of excellence
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