Tata AIG's Campaign Promises Holistic Insurance Claim Pay-outs
TATA AIG General Insurance Company has unveiled its new brand campaign, 'Expect the Expected', featuring brand ambassador Ranbir Kapoor and filmmaker Rohit Shetty in a humorous rendition of a Bollywood movie shoot.
The campaign created by Martech network, Wondrlab, is designed to demystify the claims process for customers, as well as, reassure them that TATA AIG will pay out their claims, without any unexpected deductions. Upholding the company’s longstanding values, TATA AIG is dedicated to evaluating claims with a holistic perspective, as per terms and conditions.
Speaking about the campaign, Saurav Jaiswal– President & Chief Operating Officer, TATA AIG General Insurance Company, says, “At TATA AIG, we strongly believe in delivering our promises and creating a hassle-free experience for all our policyholders. Through our campaign, we are trying to convey a very potent message – TATA AIG is not just about promises; it's about delivering the expected and that includes a seamless claims experience.”
Rajagopal Rudraraju, Executive Vice President & National Head - Accident & Health Claims, TATA AIG General Insurance Company, shares, “This campaign not only highlights our approach to claim settlements and our endeavour to simplify the often-complex processes involved, rendering the insurance experience more transparent and customer-friendly. It transcends being a mere initiative or campaign for us, it stands as our commitment to our customers. It is a pledge to be unwaveringly transparent and dependable partners in their journey.”
