From AI-infused content creation to mega mergers and social media overhauls, 2023 rewrites the playbook for media industry evolution
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Today's consumers seek more than just affordability. They crave emotional connections, functional benefits, and a brand story that resonates with their aspirations
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Lala gives a glimpse of adex in 2023, what drove these numbers and its projection to grow by approximately 10 per cent in the coming year
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Roy describes the magic of the Indian media, marketing and advertising ecosystem that made headlines in 2023
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The year for the A&M sector was fairly stable, proving to be a tailwind for the year awaiting
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With 2023 proving to be a banner year for brand partnerships, experts wait with bated breath for its power and glory in 2024, where influencer marketing will continue to steer its direction
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D2C model helps businesses reach their loyal customer base directly at their doorstep. It further cuts down on the role of all the middlemen, which eventually makes the experience more seamless for the end-consumers
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The short-term results sum to become a long-term vision. Both stand pivotal for a company's growth. But the balance between them makes the real difference, believe experts
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