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The Rise Of A New World Order, In Mobile Technologies

Today is a golden opportunity for start-ups and smaller companies from emerging countries such as India and others to seize the moment, embrace the Open architecture initiatives in the wireless domain and create a newer eco systems of innovative and cost effective solutions for 5G and beyond.

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Upcoming Festive Season - The Ray Of Light For Fashion Retail

the Indian fashion retail is really upbeat about the upcoming festive season and hoping for skyrocketing sales to mark the recovery path for the industry.

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The Emergence Of Contactless Customer Journey In A Post-Pandemic World

Brands are focusing on understanding the deep motivations of customers and creating experiences which fulfill the customer’s seen and unseen desires.

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The Role Of Creative Technologists For Marketing 2.0 In 2020

Today’s creative technologists marry top-tier creative ideation with emerging technology to exceed marketing goals in a rapidly changing world.

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Encouraging Rural Artisanship In Modern Times

As business owners, it is our responsibility to preserve the talent, beauty, and art that India has to offer. Businesses can help rural artisans and craftsmen by providing employment opportunities, offering facilities to sell their products in newer markets and enhancing their skills through skill development programmes.

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Google And Facebook, Amazon Is Coming To Eat Your Lunch

So far, Google and Facebook have enjoyed the lion’s share in digital advertising. However, Amazon’s foray into the advertising space through Amazon Marketing Services and Amazon Media Group (later rebranded as Amazon Advertising) has made it a powerful contender to challenge Google and Facebook’s duopoly.

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Can Digital Marketing Replace Events?

While physical events may not go away completely, and humans being social animals would like to be out there and physically engage with people, I think this crises has shown us another way of using digital marketing to reach out the audiences in the form of online events and webinars.

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The Journey From 'Rasode Mein Kaun Tha' To 'Boardroom Mein Kaun Hai'

With the explosion of smart phones, the insatiable need for diverse content has thrown open the floodgates for content creators of both genders but the impact on women creators has been significant. Never has there been more room for women in every department – be it content, casting or crew.

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