From a new influx of audience who likely never watched content before due to lack of access, to the rise of unconventional preferences for multilingual shows and newer genres, digital media has altered and disrupted the media and entertainment landscape
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‘Live’ has now hit inflection point and is here to stay
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He sees India in the league of leading quality content producing nations across the globe
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The Glance LIVE Fest, a unique three-day festival will bring over 70 million users, top celebs, creators, game streamers, and brands together through premium LIVE experiences
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Looking London, talking Tokyo - a.k.a. the pitfalls of targeting in marketing
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As lines blur between virtual and reality, influencers are gaining more visibility and attention across social platforms
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The way each IPL franchise markets itself and its players has a profound effect on the public on a whole new level and hence, an interesting area of study
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Know why retail businesses must move to the cloud, as it offers a competitive edge by streamlining the supply chain operations and improving the customer experiences
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