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Fashion Marketing In 2022: How The Rules Of Customer Engagement Have Changed

Fashion has well and truly taken strides to bring the future of retail to its customers in 2022 and payoffs seem imminent

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How AI Meaningfully Helps In Transforming Retail Businesses

Unlike traditional data analytics software, AI constantly learns and improves from the data it examines and can predict client behaviour

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The Growing Business Of Returns

Apart from a host of specialised sellers who sell via their own platforms, or through offline stores, this seconds market, also called the “Reverse ecommerce market” has generated a good amount of interest from ecommerce giants

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Sustainability Moves Up In The Agenda Of Retailers

Retailers are in a powerful position to make changes that drive sustainability across functions while enabling a profitable future

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Metaverse- Beyond The Hype Cycle

Whether we call it “Metaverse” or “Web3” or “XR,” we are at an inflection point where several technologies (AR, VR, blockchain, AI, …) are poised to trigger a significant transformational change in our digital world

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For The Love Of Brand Mascots - The Resurgence Of Brand Icons In Ads

The return of well-crafted brand characters to build resonance is gaining popularity once again, playing a defining role in driving human connections

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VR & 360° Videos To Unlock New Possibilities In 2D Animation

Animators are constantly exploring creative ways to produce 2D animated content that is more powerful than traditional 2D films

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Fame As A Service: Building A Creator-First Short Video Community

Today, online creators have the advantage of pursuing what they love and monetising through their talents. But they desire more than easy money. They want their originality to be honored and to earn their own fame with their talents

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