Glance Launches Live, Interactive Festival On Smartphone Lock Screens

Glance is bringing users the Glance LIVE Fest (GLF) – a digital carnival of live, interactive experiences on the lock screen. Over 70 million users will enjoy live, interactive, and transactional content from some of India’s biggest celebrities and creators across entertainment, gaming, and shopping in this three-day extravaganza. The first edition of GLF will be streamed on Glance and Roposo - Glance’s creator-led live entertainment commerce platform - through June 3, 4 & 5, 2022. GLF content will also be available on Glance TV.

Glance is building the world’s largest ecosystem for live content and commerce on-screen zero (smartphone lock screens and home screens of smart TVs). It is empowering users to go beyond just watching, to shaping the narratives of live shows through unique interactive features. GLF will heighten this experience of active real-time participation with all-new, star-studded immersive experiences.

During GLF, users will decide challenges for Bollywood star Rajkummar Rao in real-time through live polling and watch as he races to complete those. They will get a chance to learn about the best and worst trends in fashion from Karan Johar through interactive shows. They can see themselves on lock screen with live virtual billboards during shows hosted by celebs and take virtual selfies with several of their favourite stars.

GLF will also turn the lock screen into a shopper’s paradise, powered by Roposo. In 'Fashion Premier League' users will vote to decide India’s most fashionable cities as creators fight for their respective city’s glory. These creators will showcase the best local shopping spots in their hometowns. Users will be able to shop for these products and get to enjoy local markets across the country from the comfort of their homes. Celebrity-led product lines will also be launched.

 “The Glance LIVE Fest is giving the world a space where millions can come together and become part of spontaneous, joyful moments of life. Connection, authenticity, and spontaneity are basic human truths that drive each one of us. The Glance LIVE Fest brings all these together for us in the digital world through live and interactive content on the smartphone lock screen,” said Piyush Shah, Co-founder of InMobi Group and President & COO of Glance.

“LIVE can come to life not just when there is a great creator putting on a show, but when people can shape the narratives themselves. All Glance LIVE Fest experiences will celebrate this power of interactivity and engagement that Glance brings to its users,” said Rohan Choudhary, VP & GM, Glance Feed.

During the GLF, sports fans will witness explosive live interactions between cricketers who are known for their legendary rivalries on the field. These include Virender Sehwag & Shoaib Akhtar, Harbhajan Singh & S Sreesanth, Venkatesh Prasad & Aamer Sohail. Popular music acts are planned with artists including Jasleen Royal and Akasa Singh. Glance’s massive Gaming community will be on the edge of their seats, as over 100 colleges from across India participate in Season 1 of College Battleground. The carnival atmosphere will hit its peak with live DJ sets from the clubs of Goa on all three days of the festival. 

According to Glance’s recently published ‘Lock Screen Trends Report 2022’ time spent by users on live, interactive shows on lock screen has been on the rise, with categories like live gaming, entertainment, and commerce topping the charts. Users also love influencer live streams, including paid masterclasses, ticketed live shows, music concerts, stand-up, and fashion shows on Glance. The report found that users consume lock screen content approximately 65 times daily while they unlock their phones 70 times a day. 

Rajkummar Rao will be the face of the consumer campaign for the GLF this year and Glance is launching a series of campaign films with the actor.