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Games Vs. Movie Animation: What Makes Them Different?

Film animators are often held to a higher standard than video game artists in terms of the level of detail required in their work

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Social Media: An Irreplaceable Marketing Tool

A good piece of content can evoke various emotions within people and holds a strong scope of getting ‘viral' or as many would call it ‘trending'

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Upskilling & Reskilling Within The Channel Industry

In an era of multiple and serious disruptions to the labour market -- the pandemic, supply chain changes, the green transition, technological transformation, ageing, geopolitical tensions -- the one best investment is in education, reskilling and upskilling

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Why Marketers Are Choosing Advertising In Metaverse As Form Of Marketing

As the metaverse is predicted to be the future of social media, businesses are moving quickly to plan out new marketing initiatives; brands have the chance to reach a larger audience, leave a digital footprint and even increase their revenue by engaging in metaverse marketing

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2023: Influencer Marketing Is At A Fascinating Point Right Now

In the age of social media, it is obvious that influencers indirectly affect consumers' decisions to purchase products, and that consumers do so when they hear favorable reviews of those products

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5 Major Trends In India's Direct Selling Industry For 2023

Direct sales can help to improve women's labour market participation, which is currently just over 30 per cent according to a World Bank study on women's labour force participation in India

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Impact Of FB's Demise On Digital Advertising; How Your Brand Can Adjust?

Facebook is one of the prime examples of a social media app that has become stagnant. In addition, recent reports indicate that Facebook is no longer seeing user growth and is seeing a decline in its user base

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Bollywood Style Billboard Advertisement Goes Viral

After Blinkit and Zomato's popular billboard campaign, which flaunted popular dialogue from 2022 movie Maa Tujhe Salaam with a twist "Doodh mangoge, doodh denge; Kheer mangoge, kheer denge"; other brand like JBL, Prega News, Manforce, etc are also going with the trend

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