Recently, Blinkit and its parent organisation Zomato came to notice for their billboard advertisement. The brands have created an advertisement that flips a well-known Bollywood line from the 2002 movie Maa Tujhhe Salaam on two billboards, one for Zomato and the other for Blinkit, but with a twist.
Also Read: Zomato, Blinkit Collaborates On Billboard In Bollywood Style
Following the trend of Blinkit and Zomato, Netflix too created buzz by saying "Friday mangoge, Wednesday denge." It was followed by a fun banter from Blinkit and Zomato in response to Netflix.
On the Instagram post, Blinkit commented, "Binge watch karoge, Popcorn hum la denge."
After all, it is a "Wednesday," Zomato reminded Netflix.
Also Read: Netflix Joins Zomato-Blinkit Collaboration On Billboards
Now, the trend is being followed by various brands. To name a few includes, JBL, Gulabari, Prega News, Manforce, etc.
Mankind Pharma
Prega News enters the race of this moment marketing by replacing the dialogue with "News mangoge, Good news denge." However, keeping the tagline intact, Manforce says, "feel mangoge, ultra feel denge."
To further keep going this trend, AcneStar rewrites it as "Clear skin mangoge, AcneStar denge", and Gas-O-Fast adds to it with "Acidity se raahat mangoge, Asli Indian Solution denge." While, HealthOk says, "Energy mangoge, 24*7 active energy denge."
Grapes
Continuing the trend and buzz around moment marketing through such Bollywood style billboard, Grapes, an integrated marketing agency has also created such Instagram posts for the brands CP Plus, Gulabari, Daawat, JBL.
A post on the JBL's Instagram handle says "sound mangoge, perfect sound denge."
Meanwhile, Daawat took the twitter to follow the trend through a tweet quoting "Biryani, Fried Rice or Meethe Chawal- jo bhi mangoge, Finest Basmati hum hi denge."
However, Gulabari and CP Plus posted on Instagram, "glow mangoge, rosy glow denege" and "security mangoge, smart security denge" repectively.